Entries by Amon Rappaport

How to Define—and Align—Your Brand’s Purpose, Vision and Mission

With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning to your brand: purpose, vision and mission. Whether you’re building a global brand or a young challenger brand, any brand big […]

Bringing Youth Voice to the White House

Success Story Bringing Youth Voice to the White House “The young spokespeople you trained were an integral part of the White House launch event. Their stories really brought the issue of opportunity youth to life.” Jon Bon Jovi Rock star and philanthropist; former member, White House Council for Community Solutions   “Thank you for helping […]

BSR: Business for Social Responsibility

Success Story BSR: Business for Social Responsibility Backstory In its first 15 years, BSR had established itself as a leading sustainable business network and consultancy with a well-known annual conference. But by 2007, BSR needed to refresh its brand identity, and increase communications capacity, in order to deliver on its member company value proposition and […]

Blue Shield of California Foundation

Success Story Blue Shield of California Foundation “As a result of the valuable guidance you provided, we’re now more strategic and effective in our public affairs and communications activities.” Scott Travasos CFO, Blue Shield of California Foundation   Backstory The Blue Shield of California Foundation works to shape the broader field and policy agenda around […]

Shining a Light on Automotive Industry Responsibility

Success Story Shining a Light on Automotive Industry Responsibility “I was impressed with how you engaged our corporate responsibility steering committee in the strategy workshop and gathered the key information from them. The marketing communications plan you developed as a result has helped guide our activities ever since.” Tanya Bolden Corporate Responsibility Program Manager, Automotive […]