With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning to your brand: purpose, vision and mission. Whether you’re building a global brand or a young challenger brand, any brand big […]
About Amon Rappaport
This author has yet to write their bio.Meanwhile lets just say that we are proud Amon Rappaport contributed a whooping 5 entries.
Entries by Amon Rappaport
Success Story Bringing Youth Voice to the White House “The young spokespeople you trained were an integral part of the White House launch event. Their stories really brought the issue of opportunity youth to life.” Jon Bon Jovi Rock star and philanthropist; former member, White House Council for Community Solutions “Thank you for helping […]
Success Story BSR: Business for Social Responsibility Backstory In its first 15 years, BSR had established itself as a leading sustainable business network and consultancy with a well-known annual conference. But by 2007, BSR needed to refresh its brand identity, and increase communications capacity, in order to deliver on its member company value proposition and […]
Success Story Blue Shield of California Foundation “As a result of the valuable guidance you provided, we’re now more strategic and effective in our public affairs and communications activities.” Scott Travasos CFO, Blue Shield of California Foundation Backstory The Blue Shield of California Foundation works to shape the broader field and policy agenda around […]
Success Story Shining a Light on Automotive Industry Responsibility “I was impressed with how you engaged our corporate responsibility steering committee in the strategy workshop and gathered the key information from them. The marketing communications plan you developed as a result has helped guide our activities ever since.” Tanya Bolden Corporate Responsibility Program Manager, Automotive […]